Classes

Students will master the fundamentals of creating, implementing, and measuring effective social media campaigns across various platforms. Through case studies, hands-on projects, and analytical exercises, students will learn to align social media initiatives with business objectives, engage target audiences, and navigate the evolving digital landscape. The course emphasizes both practical skills development and critical thinking about social media’s role in modern marketing strategies.

Students will explore the fundamentals of content marketing in today’s digital landscape. Participants will create compelling content across various formats. By course completion, students will be equipped with the skills to develop, enhance, implement, and optimize content marketing initiatives that deliver measurable business results.

Introduction to the principles of marketing and strategic decision-making. Emphasizes understanding customer needs, market segmentation, targeting, positioning, and the marketing mix, including product development, pricing, promotion, and distribution. Students will explore data-driven decision-making using market research, analytics, and marketing technologies, applying strategic decision-making in domestic and international markets.

Students will learn to apply digital marketing strategies and tactics within today’s omnichannel environment. Students will explore how digital tools and AI support broader marketing goals across business contexts. Emphasis is placed on evaluating channel effectiveness, creating optimized digital content, and using data-driven insights to improve campaign performance.

This course covers the basic coding patterns and practices present in most prevalent programming languages in web application platforms. It will take students through the fundamentals of the semantics, syntax, and algorithms of the languages, and then move on to expressing the knowledge in developing applications. This course will explore the difference between structure, presentation, and behavior. It also will examine client-side, server-side, and mobile programming and their computing environments.

A business concepts course for students in majors and minors outside of the Farmer School of Business. The course content has been specifically designed to focus on critical areas of the customers’ experiences in and with organizations. Concepts from courses in Consumer Behavior, Service Delivery, and Personal Selling will be used to examine the Customer Engagement Process. The course will be taught in three modules.